This month I subscribed to my first ever subscription box: the PLAY! by Sephora monthly subscription box. The PLAY! box works similarly to other subscription box services, just with a few special Sephora perks.
For $10USD a month, you receive:
• 5 deluxe samples and a fragrance bonus
• A collectible makeup pouch
• A PLAY! Pass, worth 50 bonus Beauty Insider points, can be added on to any product purchases
• Invitation for you and a friend to special PLAY! date events in-store, where they discus products in the box, hand out a few extra samples, and give your plus-one a free PLAY! box.
• Exclusive video how-tos, tutorials, and tips and tricks on how to use products from your box
When you sign up for PLAY!, you fill out a survey with your skin type, hair texture, and skin tone, to help them curate your box more to suit you. Because of this, every month people usually get roughly similar products, but not always the exact same ones.
These are the products I got in my first box are (pictured above L-R):
• Skin Laundry Hydrating Cream Face Wash
• Sephora Collection Instant Moisturizer + Cream
• Make Up For Ever Ultra HD Invisible Cover Foundation in Y445
• Dr. Brandt Pores No More Luminizer Primer
• Gucci Bloom
• Cover FX Custom Enhancer Drops in Moonlight
In terms of value, I did the full math breakdown. (dimensional analysis meets makeup?)
Skin Laundry Hydrating Cream Face Wash:
$20USD for 200mL, therefore the 50mL sample is "worth" $5USD.
Sephora Collection Instant Moisturizer + Cream
$23USD for 50mL, therefore the 15mL sample is "worth" approx $6.9USD.
Make Up For Ever Ultra HD Invisible Cover Foundation
$43USD for approx 30mL, therefore the 5mL sample is "worth" approx $7USD.
Dr. Brand Pores No More Luminizer Primer
$38USD for 30mL, therefore the approx 7mL sample is "worth" approx $8.8USD.
$94USD for 50mL, therefore the 1.5mL sample is "worth" approx $2.8USD.
Cover FX Custom Enhancer Drops
$42USD for approx 15mL, therefore the 2.8 sample is "worth" approx $7.8USD.
Total estimated value of box: $38.3USD
The mL to dollar ratio shows the value of the products in the box exceeds the $10USD subscription fee by a lot! You're getting a lot of product, not to mention the other perks mentioned above. The deciding factor would be whether you find the products useful or not.
One thing that was sort of questionable about the box is exactly how tailored it is to the skin type we outline on the online profile. Both the face wash and the moisturizer that came in my box are targeted for dry skin, while I have oily skin. It doesn't bother me too much, because I can save them for the wintertime (my first dry and cold winter in Boston!), but I just wonder how things will be tailored in the future.
The sample from the box in Y445 (left) and the sample from the store in Y4455 (right)
The foundation was a little too dark for me (but pretty close!), but Sephora thought this one through: in the box they included a note saying that if the shade didn't match perfectly, you could go into a store and get a sample matched for you. I went to the Sephora near my school and they helped me out right away.
Glow! Custom Enhancer Drops in Moonlight
I have yet to try the Luminizer Primer and the Custom Enhancer Drops. I usually opt for all-matte-everything because of my oily skin, so I still have to experiment with highlighters. I do appreciate that the Custom Enhancer Drops can also be used as a little extra something for eyeshadow, moisturizer, or on your lips, in addiction to the traditional highlighter use.
I love the way the Gucci Bloom smells! It's floral-y but not sweet or overpowering. Fragrance is expensive at Sephora and not something that I wear everyday, so it's nice to have the samples around for special occasions.
I thought the makeup pouch was very cute and loved the lettering on the word "complexion", but many online didn't agree. Some people praised the inclusivity of the artwork, while others were furious that the girl in the center seemed to be the main focus while the darker skinned girls were to the side or in the background. Everyone is entitled to their own beliefs and interpretations of art. I personally didn't take offense or notice anything suggestive of a deeper agenda regarding race and the bag.
I'm excited to get my November box!
Do you have a PLAY! by Sephora subscription? What did you get in your October box? Let me know below!